Convenience retailer Quality Mart needed to regain control over an increasingly large, vendor-driven beverage footprint around the store perimeter. Quality Mart ‘s Director of Merchandising and Category Management anticipated the beverage re-work would be the first phase in a multi-phase store remodel. A separate, phase two project would focus on center store solutions, including new gondola, cold vault and beer cave racking. Yet finding a single partner for the integrated project seemed impossible. Interviews with multiple display companies yielded not only an absence of beverage solutions, but also long lead times and a lack of high quality options. Still seeking a client-centric partner, Quality Mart reached out to ImageWorks Display, their long-time preferred provider of tobacco back bar solutions and an industry leader in product pushers.
Engaging with ImageWorks, including a hands-on session at the company’s Client Collaboration Center, Quality Mart quickly found a detail-oriented, whole-store collaborator for its project. The ImageWorks team addressed Quality Mart’s perimeter clutter challenge with a streamlined, shopper-friendly beverage rack that consolidated both take-home packages and two-liter bottles. The new system meshed perfectly with new beer cave, gondola, back bar, and reach-in cooler racking systems. All solutions incorporated store-specific input and co-creation from the Quality Mart team. ImageWorks team members then worked side-by-side with corporate and on-site Quality Mart team members throughout the process, from ordering and tracking to delivery and installation.
By collapsing its beverage footprint into a vertically integrated, shopper-friendly design, Quality Mart improved store perimeter aesthetics while also controlling inventory placement. New fixtures similarly improved the look and shopability of the back bar, center store, and cold vault. Quality Mart ordered additional ImageWorks units for other store locations due to their high quality, broad functionality and investment value for the money.
“ImageWorks has taken their expertise in high-quality back bar displays and carried that into other areas of the store. Their portfolio now has racking for the cooler and center store as well as back bars. It’s apparent that the quality of engineering and focus on durability and functionality comes through in all their systems.”
— Mike Roscoe, Director, Merchandising and Category Management, Quality Mart
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