When designing this custom endcap for Breville, the ImageWorks team worked to keep Breville’s primary goals at the forefront of the design:
- Creating an endcap that accommodates both live product demonstrations and boxed merchandise.
- Designing a versatile display with an adaptable height range of 64” to 84”.
- Ensuring eye-catching product information without the use of lighting or power.
- Maintaining a cohesive brand aesthetic
To align with Breville’s branding, the display incorporated black with bamboo rail highlights, white Acrylic logos, and sheet metal graphic side panels with printed inserts. A key consideration ImageWorks accommodated for when designing the side panels was to ensure they didn’t conceal product from side-view. Ultimately, these panels not only served for aesthetic storytelling purposes, but also contributed to the display’s structural integrity.