Designed specifically for 2,000 Kroger grocery stores, this Battery End Cap transformed the category into an engaging destination for shoppers. Because of the display’s curved metal shelves and base, foot traffic easily flows around the end cap so shoppers can find the batteries they need. 3-Dimensional cell-designators help guide the shopper along with an integrated coin-cell sizer for less common battery types. With its towering appearance, the display serves to attract impulse purchases as well. Constructed of steel, wood and injection molded shelving, this end cap is built to maintain an extremely heavy product load while offering flexibility for future planogram changes.