DeWalt End Cap

Stanley Black & Decker

Custom Retail Display

The Need

An exclusive launch of the DeWalt FlexVolt product line in Home Depot, called for an attention-grabbing design

The Execution

Each display was engineered to accommodate differing widths by incorporating a “fan-fold” design concept for the back panel and a “slide-by” concept for the headers. Demo products were designed to be center-stage to engage shoppers with lazy susans that allowed products to fully rotate.


This end cap was deployed in 1,200 locations, each having one of five different bay widths.

What Can We Display For You?