The Need
The goal of this display solution was to create a shoppable, branded, secure endcap with an educational demo area.
The Execution
When creating concepts for this program the ImageWorks teams had much to take into consideration. In creating this display, it was important to engineer a solution that’s dimension allowed for ample P.O.G. space while maintaining a reasonable weight. The base of this unit was designed to accommodate pallet jack access for installation.The Tire Minder brand provides more than tire pressure monitoring equipment, they provide peace of mind for the road ahead. Initial concepts kept this brand messaging at the forefront while embracing their stand-out, signature green. Finding the perfect balance of demo area placement and product space was a focal point in this project.
Production
A pre-assembled cabinet, magnetic graphics, and attachable demo made easy installation prominent in this eye-catching cabinet’s final design. Products and accessories can be organized attractively and functionally through use of pegboard, hooks, magnetic dividers, and label holders. The result was a high-quality and visually appealing display that showcased Tire Minder’s products and accessories by maximizing the use of the available space. This end cap has been well-received by retailers and customers alike and has helped to increase awareness and sales of Tire Minder’s TPMS equipment.