DeWalt End Cap
Stanley Black & Decker
Custom Retail Display
The Need
An exclusive launch of the DeWalt FlexVolt product line in Home Depot, called for an attention-grabbing design
The Execution
Each display was engineered to accommodate differing widths by incorporating a “fan-fold” design concept for the back panel and a “slide-by” concept for the headers. Demo products were designed to be center-stage to engage shoppers with lazy susans that allowed products to fully rotate.
Production
This end cap was deployed in 1,200 locations, each having one of five different bay widths.
