A Retrofit.

Fit to Sell.

The Challenge

Renowned kitchen appliance brand Breville asked ImageWorks Display to retrofit an existing display fixture that was too shallow to accommodate its products. This request required ImageWorks to create a demo-ready space with hidden-door storage; to accommodate challenging electrical power needs; and to navigate a Best Buy retail store approval process involving dozens of contributors, each bringing their own expertise to the equation.

The Solution

Working in cooperation with both Breville and Best Buy, the ImageWorks Display custom design team got to work on extending the current 10″ display. The new solution had to allow for the merchandising of 12″-18″ appliances that were too deep and heavy for the existing fixture. In addition to fitting these larger appliances into a relatively small space, the new display required electrical power drops that could safely draw power for a mobile on-demand demo island. This new display concept also needed to feature the Breville logo in a manner consistent with corporate identity guidelines, and in a way that met the retail store standards for Best Buy. ImageWorks advocated strongly in favor of lighting up the Breville logo so it could serve as a shining illuminant within the display header.

The Result

Breville is thrilled with the many positive outcomes of this new display modification — the largest shop-in-shop display for Breville globally. They have seen a significant lift in sales as a result of the effectiveness of the display and the solution’s ability to showcase more of the brand assortment in store. The new design is now rolled out to nearly 60 stores and Breville couldn’t be happier.

“ImageWorks really does live up to its motto, fiercely focused on clients first. Their work is extremely impressive in every regard, from innovation and creativity, to excellence and efficiency. My confidence in the ImageWorks team to ensure a successful merchandising solution is absolute.”

— Jeanette Fischer
Trade Marketing Manager, Breville

What can we DISPLAY for you?